Social presence
Facebook Business Page layout
Goal: someone who hears “that grooming place Misti works at” can search Facebook or Instagram, land on the page in under 10 seconds, and hit Call or Book. Works for the current salon or a new salon if she moves.
Fill-in fields are marked like
[SHOP NAME].
817 area code market = treat search as DFW / Fort Worth metro until you lock the real city.
1. Page wireframe (what it should look like)
COVER PHOTO · 820×312 (or 1640×624)
Before/after pair · clean table · happy dog · soft light
Text on image (optional): “Full grooms · Gentle handling · [City]”
LOGO
180×180
180×180
PostsAboutPhotosReviewsServices
Intro (paste this)
Professional dog grooming in [City], TX. Full grooms, baths, desheds, and breed-aware cuts. Gentle with nervous dogs. Book with [SHOP NAME] — ask for Misti if you want her table. Call [SHOP PHONE] or message us for openings.
2. Exact setup checklist (do in order)
- Create or claim a Facebook Business / Professional Page (not a personal profile).
- Category: primary =
Dog Groomer. Secondary: Pet Service, Beauty Salon (optional). - Name: real legal/shop name customers will type. Avoid cute names Google can’t match.
- Username / @handle: short, no random numbers — e.g.
@[shopname]grooming. - Profile photo: logo or clear shop mark (square). Not a dark selfie.
- Cover: best groomed dog + readable city line.
- Action button: Call Now (best for grooming) or Book Now if you have a link.
- About → Contact: phone, email, website (even the mockup later), WhatsApp optional.
- About → Location: full street address + map pin. Hours every day correct.
- Services tab: list Bath, Full Groom, Deshed, Nails with price ranges from the site.
- Link Instagram if they have one — same name, same logo.
- Turn on messaging + away message with hours and “text for openings.”
3. About section copy (paste-ready)
Short description (255 chars max zone)
[SHOP NAME] — dog grooming in [City], TX. Full grooms, baths & desheds. Gentle handling. Message or call [PHONE] to book. Ask for Misti.
Long “Story” / About
We’re a hands-on dog grooming studio serving [City] and nearby [Suburb1 / Suburb2]. What we offer • Full breed & style grooms • Bath & tidy between cuts • Seasonal deshed for double coats • Nails, ears, sanitary, face tidies • Patient handling for first-timers & nervous dogs How to book Call or message with: dog’s name, breed, last groom, and what you want (teddy, puppy cut, short, etc.). We’ll confirm time and price range. New clients Photos of your dog help us quote coat work. Matted coats may need extra time — we’ll always tell you before we start. Find us [Street address] [City], TX [ZIP] [Phone] Hours: [Mon–Sat times] This page is the official page for [SHOP NAME]. Reviews and photos welcome.
4. Page sections layout (what to post where)
| Section | What goes here | Why |
|---|---|---|
| Cover + logo | Best groom + logo | First trust hit in search results |
| Intro / Action | Call Now + city + “dog groomer” | One-tap phone from mobile |
| Photos album: “Grooms” | 20+ before/after (with owner OK) | Proof beats slogans |
| Photos album: “Salon” | Table, tools, storefront, parking | “I can find this place” |
| Services | Named services + from-prices | Stops “how much?” DMs a bit |
| Posts (3× week) | See calendar below | Algorithm + reminds locals |
| Reviews | Ask happy clients to leave Google + FB | Social proof for skittish pet parents |
| Pinned post | How to book + hours + parking tip | Always visible answer |
5. Pinned post (first thing they read)
📌 HOW TO BOOK + FIND US Call / text: [PHONE] Address: [FULL ADDRESS] (gate/parking: [note]) Hours: [HOURS] To book, send: 1) Your name 2) Dog name + breed + weight (approx) 3) Service (full groom / bath / deshed / nails) 4) Coat notes (mats? puppies? seniors?) 5) Days that work Ask for Misti if you want her as groomer. New clients: a clear photo of your dog helps us quote accurately. See Services on this page for starting prices. Final price depends on coat & condition — we confirm before we start.
6. 30-day post calendar (simple)
| Day | Post type | Example |
|---|---|---|
| Mon | Before / after | “Doodle → teddy bear. Full groom.” |
| Wed | Education | “Why deshed isn’t just a bath (double coats)” |
| Fri | Booking CTA | “2 openings next week — message to grab” |
| Sat | Salon / vibe | Table shot, tools, “calm dogs only energy” |
| 1× mo | Review repost | Screenshot of 5★ (hide surname if needed) |
| 1× mo | Offer | “New client nail grind $X with full groom” |
Caption templates
1) BEFORE / AFTER “[Breed] full groom ✨ Style: [teddy / puppy / sporting] Handled gentle the whole way. Book: call [PHONE] or message us. #[City]DogGrooming #DogGroomer #[Breed]Groom” 2) OPENINGS “Midweek openings this week ✂️ Full grooms + bath & tidy. Message dog’s breed + what you want. [City], TX · [SHOP NAME]” 3) NERVOUS DOGS “Anxious pups are welcome — we go slow, no assembly-line rush. If your dog hates the big chain shops, talk to us. Ask for Misti.”
7. If Misti moves to another salon
- Do not steal the old shop’s page or reviews.
- New salon: new or claimed Page, new Google Business Profile, same content system.
- Her personal brand (optional): “Misti · Dog Groomer” profile that tags the shop — portable if she moves again.
- Announce once: “Now taking dogs at [NEW SHOP] — same hands, new table.” Link address + map.