Google Maps
Verified Business Profile, phone, hours, photos, reviews. This is 70% of the war.
Open Google plan →Boss + Misti playbook
How people find the damn place
You’re not crazy — a lot of good groomers are invisible online. Fix discovery in this order. Don’t start with ads.
Website
One clean page: services, prices, address, map embed, call button. The $200 mockup.
Open site mockup →Real business page, Call button, pinned how-to-book, weekly before/afters.
Open FB layout →Word of mouth 2.0
Review link on every pickup. QR at desk. Same NAP everywhere.
14-day sprint (do this)
| Day | Owner / desk | Misti |
|---|---|---|
| 1 | Claim/verify Google Business Profile | List real services + starting prices |
| 2 | Fix phone, hours, address on Google + FB | Take 15 clear groom photos (owner OK) |
| 3 | Upload logo + storefront + interior photos | Write 3 before/after captions |
| 4 | Create/clean Facebook Business Page | Pin “how to book” post |
| 5 | Match NAP on site / FB / Google | Print review QR for desk |
| 6–7 | Ask 10 happy recent clients for Google reviews | Reply template ready |
| 8–14 | 3 Google posts + 3 FB posts | Every happy pickup → review ask |
Info you still need (fill once, reuse everywhere)
SHOP NAME: STREET ADDRESS: CITY / STATE / ZIP: MAIN PHONE (one format only): HOURS: PARKING / GATE NOTES: WEBSITE OR FB URL: PRIMARY GROOMER PUBLIC NAME: Misti (yes/no on marketing) COMPETITORS ON MAPS (3 names): TARGET NEIGHBORHOODS:
Stay vs move Misti (decision sheet)
| Signal | Stay & fix current shop | Move to another salon |
|---|---|---|
| Owner will verify Google + put phone on Maps | Stay | — |
| Owner refuses online presence / hides address | Leave | Move |
| Shop already has 20+ Google reviews & rank | Stay (ride the asset) | Only if culture/pay broken |
| Pay/table time bad but shop invisible | Negotiate after you fix findability | If better salon already findable |
| Clients ask “where even is this?” | Execute this plan 14 days | If owner blocks plan → move |
Rule: Don’t move her into another invisible shop.
The next place should either already show up on Maps or be willing to run this playbook in week one.
Minimum viable “found you” stack
- ✅ Google: verified, 10+ photos, correct hours, Call button
- ✅ 10+ Google reviews (and climbing)
- ✅ Facebook: business page, same phone, pinned booking post
- ✅ Website: address + tap-to-call + services (this mockup)
- ✅ Desk QR → Google review link
- ⬜ Apple Maps / Yelp claim (optional month 2)
- ⬜ $5–10 boost posts (only after the above)
Share links (house Wi‑Fi)
LAN only — no public tunnel. Show boss on-site or screenshare.